Stella McCartney collaborated with Adidas to make the
English Olympic team uniforms. Her designs
reflected England’s national identity. She made the designs unique for each
athlete’s respective sports. There is a whole range of uniforms in blue missing
the red colour of the flag. “Something
that was very important to me was to try and use that very iconic image but to
dismantle it and try to soften it, break it down and make it more fashionable
in a sense," McCartney - BBC News on 22nd March. Though there
is difference in design for the uniforms of each sport, the team outfit as a
whole look consistent and uniting the team spirit. But sports psychologist criticized the design
for the absence of red in the outfits. They said that wearing red has shown to
increase probability of victory.
Source: Time Olympics
Ralph Lauren for Team USA
Uniforms designed in red, blue and white. But they are manufactured in China. A lot of discussions are going on surrounding this controversy and NY senator, Kirsten Gillibrand has gone far to introduce a bill which would require the U.S. Olympic Committee to outfit Olympic athletes in
ceremonial uniforms sewn or assembled in the United States.
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